2025
Arab Reading Challenge
Senior Content Creator
Overview
Under the umbrella of the New Media Academy, I contributed to the Arab Reading Challenge by scriptwriting engaging digital campaigns and creative copy. The primary objective of this project was to spark a passion for reading among diverse young audiences through carefully tailored, short-form storytelling.
Active Contributions
Campaign Scriptwriting: Wrote and developed engaging script copy for digital video campaigns specifically supporting the Arab Reading Challenge.
Youth-Centric Storytelling: Tailored short-form narratives to directly appeal to diverse young demographics, successfully translating educational goals into inspiring, highly relatable digital content.
Educational Impact: Crafted creative messaging designed to spark a genuine passion for reading and Arabic literacy, aligning with the broader mission of the global initiative.
Digital Content Strategy: Developed compelling copy that supported the campaign’s awareness and engagement objectives across social media platforms under the New Media Academy.
