2025
Social Media Campaigns
Senior Copywriter
Overview
I participated in the creative direction, scriptwriting, and visual storytelling for diverse social media campaigns across New Media Academy initiatives and regional NGOs. Spanning short-format videos, carousels, and visual copy, the content was strategically built to boost brand awareness, foster community growth, promote events, and recruit brand ambassadors. By crafting strong, high-retention hooks tailored to specific target audiences, these campaigns drove deep engagement, hit conversion targets, and consistently exceeded recruitment goals across the MENA region. Key initiatives included the Impact Makers page, Child Academy, Arab Reading Challenge, History Academy, and the “World’s Coolest Winter” national tourism campaign.
Active Contributions
Creative Direction & Visual Storytelling: Guided the visual and narrative direction for multi-format digital assets, including short videos and carousels, ensuring cohesive and impactful brand messaging.
Scriptwriting & Hook Development: Authored highly tailored, retention-focused hooks and compelling copy designed to capture audience attention and drive measurable action across diverse regional demographics.
Campaign Strategy & Conversion: Developed content strategies specifically aimed at promoting events, fostering community growth, and recruiting brand ambassadors, consistently surpassing conversion and recruitment benchmarks.
Multi-Brand Execution: Successfully adapted tone and storytelling styles across a wide array of high-profile initiatives, ranging from educational pages (History Academy, Child Academy) to major national initiatives like the UAE’s “World’s Coolest Winter” tourism campaign.
