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Year
2026
Client
Dr. Farida Al-hosny
Role
Senior Content Creator
Overview

I spearheaded the creation of high-impact, short-form medical and wellness content for prominent health figures, Dr. Farida Al Hosany and Dr. Sara Al Hammadi. The core objective was to translate complex clinical guidance, lifestyle wellness tips, and public health awareness topics into highly accessible and engaging digital stories. These targeted campaigns went viral, achieving over 1 million organic views across multiple platforms and successfully expanding regional health literacy.

Active Contributions

Medical Translation & Scriptwriting: Successfully distilled dense clinical information and public health guidelines into engaging, easy-to-understand micro-learning scripts tailored for the general public.

Short-Form Content Strategy: Developed and executed viral content strategies optimized for TikTok and other digital platforms, utilizing strong visual hooks and compelling storytelling techniques to maximize viewer retention.

Creative Direction & Showrunning: Directed the tone, pacing, and visual delivery of the medical content to ensure it remained authoritative and medically accurate, yet highly relatable and engaging for everyday digital audiences.

Impact & Campaign Management: Managed the content rollout and narrative structure that drove over 1 million organic views, actively contributing to a broader initiative of boosting health literacy and wellness awareness across the MENA region.

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