2026
Dr. Sara Alhammady
Senior Content Creator
Overview
I managed the creative direction and scriptwriting for a specialized short-form educational series featuring dentist Dr. Sara Al Hammadi. Produced under New Media Academy Life and Sonna Al Marefa, the content focused on simplifying dental health topics, such as the root causes of dental problems and treatment clarifications. This series was a key component of a broader viral health initiative that generated over 1 million organic views, successfully expanding health literacy across digital platforms.
Active Contributions
Specialized Scriptwriting: Translated complex dental and clinical information into engaging, easy-to-digest micro-learning scripts tailored for the general public.
Content Strategy & Hook Development: Crafted strong, attention-grabbing hooks optimized for platforms like TikTok, turning everyday dental advice into relatable and highly shareable social media content.
Creative Direction: Directed the narrative flow and visual storytelling to ensure the content remained medically accurate while maintaining high viewer retention and engagement.
Audience Education: Developed episodic content (such as multi-part series on dental issues) that encouraged returning viewership and sustained digital engagement.
